Immigrants :: essays research papers

The first glimpse of the Statue of Liberty was an emotional experience remembered for life for the immigrants approaching New York Harbor. Engraved on the base of the Statue of Liberty are the words from Emma Lazarus's poem, "Give me your tired, your poor, your huddled masses yearning to breathe free." The French sculptor, Frederic-Auguste Bartholdi, designed the statue. It was intended as a monument to the freedom found lacking in his own country of France. Bartholdi said, "I will try to glorify the Republic and Liberty over there, in the hope that someday I will find it again here." Bartholdi used his own mother as the model for the statue and devoted 21 years of his life to the making of the monument. Gustave Eiffel, who later designed the Eiffel Tower, designed the frame. The Statue of Liberty was a gift from the French commemorating the American Revolution. President Grover Cleveland made the statue public on October 28, 1886. Previously, the statue had been a fixture in Paris before it was brought to Bedloe's Island, now known as Liberty Island. In 1986 the statue underwent extensive restoration at a cost of $69.8 million dollars. A new gold torch was added replacing the corroded original (the original is on display in the main lobby). The torch was coated with 24-carat gold leaf. The Statue of Liberty is recognized as a symbol of freedom throughout the world. When immigrants from Southern Italy came to New York, they found themselves in "dumbbell" apartments. These apartments were so close together that no sunlight ever reached the lower windows or back yards. During the late 1800s over 40,000 people were crowded into this small 17-block area. Diseases, such as tuberculosis, were a part of daily life. Even with these hardships, the residents of Little Italy built a lively and colorful community with the sights, sounds, and flavors of their homeland. The Italian population of New York City's "Little Italy" has dwindled to fewer than 5,000 residents. Chinatown has expanded and replaced many of the original "Little Italy" neighborhoods. The Feast of San Gennaro (Fiesta di San Gennaro) is the most exciting annual event in the neighborhood, beginning on September 19th and continuing for nine days. During this celebration, Mulberry Street is renamed Via San Gennaro and the shrines and relics of this saint are paraded through the streets. The crowds enjoy Italian foods of all types, as well as other ethnic dishes, and there is much singing and dancing.

Singing in the Rain Essay -- essays research papers

The hit musical "Singin' in the Rain" may possibly be one of if not the greatest musicals of all time. With it's tale of the film world of the mid 1920's and its creative underlining love story between Don Lockwood (Gene Kelly) and Kathy Selden (Debbie Reynolds), it provokes the interest of someone who would not generally be attracted to a musical. It is a classic masterpiece that set the standards that musical films of today will be judged by. It is a classic performance by the great Gene Kelly and displays outstanding performances by Debbie Reynolds and Donald O'Connor. As well as starring in this brilliant movie, Gene Kelly teams up with Stanley Donen to make their mark in film history. In my opinion, what set the stage for the level of entertainment that this movie contains is the opening scene. The opening scene set the role of sarcasm in the movie and gave the movie an immediate sense of humor. Four individual parts of movie making come together in this film to create a dynamic opening sequence. The basic principles of sound, editing, mise en scene, and cinematography collectively give this opening sequence a memorable quality that is without match. The opening of Singin' in the Rain takes place at the opening of the new movie "The Royal Rascal" starring Don Lockwood and Lena Lamont. There are famous people all around and their fans are loving every second of it. The fans' faces are full of joy and awe as their favorite actors and actresses enter the large building that will soon be showing the new movie. Soon, the two people that everyone in Hollywood is dying to see, appear in their stretched Rolls Royce and bring the crowd to its feet. As Lockwood and Lamont exit their luxurious ride they are received lovingly by everyone. They walk to the front of the building and are introduced to the crowd. Then the question is posed to Mr. Lockwood, "How did it all begin?" The answering of this question is what my paper will explain. I will attempt to break down the opening scene and show how it all started. By using tools of film such as sound, editing, mise en scene, and cinematography, this paper will show how the scene was made as well. Mise en scene played an important role in this movie as with any other movie. The properties of mise en scene were fully effective in the beginning flashback scene. At the beginning of Don Lockw... ...nd that the superimposed duo were taken from. They proceed to dance for a couple of minutes and when they are finished there is no reaction. There is a cut and we see a point-of-view shot in terms of Don and Cosmo to see that the audience is booing. This is the last scene before they actually get to Hollywood. Singin' in the Rain is the musical that all other musicals should be judged by. It tells a story that only others had dreamed of telling. Donald O'Connor, Debbie Reynolds and the great Gene Kelly help give one of the greatest performances of all times in a musical. With the help of superb editing, sound, mise en scene, and cinematography, this film cannot be topped. The fist scene of the movie creates an atmosphere that helps the viewer know that he/she will enjoy this wonderful classic. Throughout the movie there are surprises and fun that makes this a movie that people will want to watch again and again. Gene Kelly said it best when he said, "Dignity, always dignity." That is what this movie has from beginning to end, dignity. The best thing we could possibly do is forget about our worries and just start Singin' in the Rain. Courtesy of Chew (1995) U. of Maryland

Philosophy Of Composition Essay -- essays research papers fc

Poe’s Composition of the Raven   Ã‚  Ã‚  Ã‚  Ã‚  Edgar Allen Poe describes in great detail, his poem â€Å"The Raven†, in The Philosophy of Composition. Never before had I been able to read a poet describe in his own philosophy of making a poem. Poe goes in deep context and meaning to how he derives the story line to his poem. He explains what significance the raven plays in the poem and the beauty of his intent in the poem. Poe, first thought of an impression or effect he would like to suppress upon the reader. In this case, he chose beauty as the sole intent of his poem. Second he wanted to find a tone, which would express his view of beauty throughout the poem. His choice of tone was sadness because he believed beauty â€Å"excites the sensitive soul to tears† (1575). He also wanted...

Isis power rating

The Islamic State of Iraq and the Eleven (SOIL) also translated as the Islamic State of Iraq and Syria or al sham (ISIS) and known In Arabic by the acronym Dates is an anta- Shell's unrecognized Islamic state In Iraq and Syria. Being unrecognized by the international community, it is difficult to accurately classify the organization/state and therefore difficult to rate in terms of power. L However, ISIS itself claims sovereignty and statehood and has proven that it is capable of forming a government and managing the territory it controls.Assuming that ISIS is a state in the international community It would be classified as a pre-modern state, unable to malignant complete self-sufficiency with power mainly In the form of hard military and law enforcement. It lacks Diplomacy and more subtle means of population control. 2 In relation to its neighbors, ISIS remains a powerful suitor to claim the territory and a substantial military power, but also uses smart powerful negotiations with m any groups and states in their location.In a power rating out of 10, ISIS can muster a 6 among the world, due not only to its surprising military success but its potential for economic prosperity. While It contains a great deal of industry and Infrastructure allowing maintaining self-sufficiency, the current state Is not responsible for the formation of the aspects or a more modern state. Instead ISIS relies on the backbone of systems set in place by the regimes that ruled over the area before SIS'S rise to power. Therefore ISIS still remains reliant on other states to function and has yet to prove substantial ability to maintain and advance such necessities.Its sources of military power come from a strong and trending Ideology that pulls In supporters room all over the world and gives the state an almost endless supply of man power. The remaining government of Iraq has stated that the state may have over 100,000 troops at its disposal. 3 That is half the amount of nearby Turkey and would put ISIS into the top 25 largest militaries on earth. 4 Another source of power in the area is the natural resources. Bother Syria and Iraq the countries occupied by ISIS has tremendous reserves of oil. Possibly the most sought after natural resource of our time, the occupied area makes pop a large part of the world's OLL reserve. If ISIS establishes Itself as a legitimate state and Is able to capitalize on Its OLL wealth It would also be able to pick up the trade relations that Syria and Iraq already maintained with many major states in the international system. A place where ISIS still lacks is access to the sea. While both Iraq and Syria have coastline and ports, ISIS is unable to maintain control of sea access for extended periods of time.Without substantial sea access the Islamic State could see Itself cut off from much needed resources and restricted to what It can produce within its area of Influence alone. We will be looking at the Instruments of power ISIS has which has seven different categories those being, Diplomatic, Information, Military, Economic, Financial, Intelligence, and Law enforcement. First let's take a look at the areas ISIS controls. First being Iraq. Iraq is a country in the Middle East with a 80 percent being Arab and the other 20 percent being Kurdish.The two major religions in Iraq at this time are Muslim and Christian. 6 The predominate language is Arabic and Kurdish, and the Arab. The two main languages are Arabic and Kurdish, and the top two religions are Muslim and Christianity The country has a population of about 17 million. 8 Now let's talk about their instruments of power. When it comes to diplomacy ISIS really has none. They are not interested in finding a peaceful resolution they Just want to continue their bloody rampage in the Middle East.Although they fore other countries to be diplomatic to find a solution to get rid of ISIS as you can see in this quote from the U. N. â€Å"It called on Member States to take n ational measures to prevent fighters from traveling from their soil to Join the groups. â€Å"9 The next subject is Information his is one of SIS'S strong suits. As a whole their organization is very well informed. They have a very big communication network all over the world giving them up to date information which allows them to be better informed about what's happening around them. The next subject is Military power.This is where ISIS really shines, because they are nothing but a military â€Å"state† if you will everything they do is through their fighting organizations. The only way ISIS has gained any territory is through a violent take over which usually includes widespread fighting and sometimes mass executions. For a terrorist organization they are very well equipped and trained. They are well armed having a large number of small arms. They also have a very large motor pool of vehicle, some new pickup truck as we have seen in many pictures as well as many heavy mili tary vehicles like tanks they capture as they advance their territory.They also have more military type training than most terrorist organization and all these factors are what make them more like a formal military than a band of fighters. Even top U. S. Military officials think so as we can see in this quote, â€Å"They're incredible fighters. ISIS teams in many places use special operations HTTPS,† said the second official, who has considerable combat experience, using the military term for â€Å"tactics, techniques and procedures. † ISIS has accomplished most of its goals through military force.I'm going to combine the next two types of power because they are very similar those being economics and financial power. This is another big area for ISIS which also separates them from normal terrorist groups. ISIS is very well of financially for a couple reasons. One ISIS earns about three million dollars a day from a couple different avenues. The biggest being the sale of oil as we can see in these quotes, â€Å"Their principal source of income is the oil produced by the installations situated in the east of Syria. 10 â€Å"After all, the terrorists sell their crude oil at a bargain price – between 15 and 40 dollars per barrel, compared to an international quotation on the market of about 100 dollars. â€Å"al This shows how organized they are economically. They also make money by collecting taxes in the areas they control as well as through kidnappings of foreign diplomats. The next subject is Intelligence, again as with the information ISIS is very well informed they SE drones to survey their territories and gather info on their enemy's they have scouts as well.Just like a real military they have their own Intel networks which is one reason thy fight so effectively and can take over areas so quickly. The last type of power is Law enforcement; this is very similar to their military power they rule with an iron fist they keep control over their territories by intimidation and if people don't obey they kill them they are truly ruthless. What approach ISIS uses in the international system, might be. They would use hard power because that seems to be art power. ISIS use Smart powers the most when interacting with other nations.I say this because as I mentioned in a previous paper they know how to interact with western nations by acting refined and somewhat civilized but when they interact with its surrounding neighbors they try to appear as violent and blood thirsty as possible. That's why they use Smart power because they have specific tailored designs for each country they deal with. The Islamic State is a certainly controversial and debated institution, but due to its military power and its ability to maintain its land it shows attention to outlast the coalition's waging war against it.While it is currently dependent on the infrastructure of its predecessor states, if it were to become a recognized state the land it wishes to encompass in a caliphate is rich in resources and religious national fervor. It is an easy movement from its current position to modern self-reliant state if they are to win the war. While it is not recognized and currently despised by its surrounding nations it has a power rating of 6 out of 10 due to its impressive military success and its large possibility for economic gain.

Only Christian believers can or should be theologians Essay

Using quotations from at least three written texts (ancient and/or modern), argue the case for or against the view that only Christian believers can or should be theologians Before attempting to answer this question, one must define some principles of the nature of Christian theology. It is obvious that anyone may create a theology based purely on ideas from one’s own imagination, with no boundaries or guidelines to it. Such a theology may be creative, intelligent, and reasonable, but could not be classed as Christian theology. Something must act as a rule and a guard, lest the Christian religion break down into nothing more than dispersed, individual, self-made theologies. Theology in a Christian context must and does find its foundation in Scripture, â€Å"the supreme authority to life and thought† (Vanhoozer 1998, p. 380). Now that the thing that is to be interpreted in the building of Christian theology has been identified as Scripture, one may ask the question of who is able and qualified to interpret it. In 1860, Benjamin Jowett published his essay, â€Å"On the Interpretation of Scripture†. He argued that the Bible should be regarded as any other ancient collections of literature, using tools of literary and historical scholarship. He implied that a critic who stands apart from traditional beliefs and practices is in a better position to find the true meaning of the text, as these traditions had obscured their true meaning. In other words, only those with the right scholarly tools and who were willing to suspend any belief in the text that they may have are able to correctly interpret it (Vanhoozer 1998, pp. 378-379). However, Jowett’s view of interpretation omits the spiritual and the ethical dimensions of Biblical interpretation. Vanhoozer writes: To call the Bible Scripture does not make its warnings or its promises something other than warnings or promises, but rather reorients them to the larger purpose of â€Å"making wise unto salvation†¦ â€Å". (Vanhoozer 1998, p. 380). Jowett’s approach to interpretation requires an objective reading of the text. But can one properly interpret the Scriptures from such a standpoint? To answer this, one must examine the relationship between the reader, the text, the author, and the story. Upon reading, the reader reads the text, and in doing so reconstructs the author in his own imagination, creating an ‘implied author’, and bringing the story to life (actualising the text) from the marks on the written page (Voelz 1995, 1997, pp. 218- 219). Voelz goes on to state that the intended recipient of the text is: †¦a reader of whom the author is conscious, one who may also be called â€Å"implied†. And this implied reader stands in the same relationship to the actual reader as the implied author stands to the actual author; he is, again, a construct, not in the real world, and he is detectable (only) in the text. Who then is a valid interpreter of a text? It is he who conforms to the expectations of the author. It is he who conforms himself to the given text’s assumptions. It is he who becomes the implied reader – and only such a one – of a given text. Which means that an â€Å"objective† reading of a text is not only impossible; it is not to be desired! (Voelz 1995, 1997, p. 219) One can see that what is needed for correct interpretation of Scripture, is a subjective, rather than objective reading of the text. Voelz argues a reader interprets within a community, having developed the beliefs and attitudes of the implied reader, through discussion, experience, and training within that community which understands and appreciates the context of the â€Å"implied reader†. Therefore: A valid interpreter of a text†¦ is that person†¦ who assumes the role â€Å"required† as it were, by a given text – who becomes the reader â€Å"implied† or called for by that very text. And such a one is formed to assume that role by a community, a community which has assumed that role itself. (Voelz 1995, 1997, p. 220) This, however, does not make every Christian community’s interpretation infallible, because humans err; thus different Christian communities often disagree on the interpretation of certain parts of Scripture. But, as the Church is a community within which these documents were produced, received, and preserved, Vanhoozer states: [The] Bible is more likely to be misunderstood by an unbelieving and unaffiliated individual than by a believing and practising member of the church. (Vanhoozer 1998, p. 378) In the case of the New Testament, the books were produced, received, and preserved by the Christian community, and following Voelz’s argument, one has to be within a Christian community, and taught to read Scripture by that community, to be able to correctly interpret the New Testament. The issue of the interpretation of the Old Testament is one that is referred to in the New Testament. Speaking of the reading of Scripture by the Jews: Yes, to this day, whenever Moses is read a veil lies over their hearts. But when one turns to the Lord, the veil is removed. (2 Cor. 3:15-16 ESV) According to Paul’s argument, the Jews do not believe, therefore they cannot, in their unbelieving state, be the â€Å"implied reader† of the Old Testament Scriptures. Apparently, simply being within the Jewish community is insufficient to correctly interpret these Scriptures, as more than a simple, straightforward understanding of the Hebrew text is needed. Luke 24:45 ESV reads, concerning Jesus and his disciples, â€Å"Then he opened their minds to understand the Scriptures.† Minds must be opened, veils taken away. The Christian community must teach readers to interpret even the Old Testament books. Only within the Christian community can one’s mind be changed in the proper way (Voelz 1995, 1997, p. 226). The reason for this is clear from the New Testament’s claims regarding the Christocentricity of all Scripture, Old and New Testaments: You search the Scriptures because you think that in them you have eternal life; and it is they that bear witness about me†¦ (Jn. 5:39 ESV. Cf. Mt. 2:4-6, 14-15; 1 Cor. 10:11, 15:3-4; 2 Cor. 1:20; Heb. 9:11-12; 1 Pet. 1:10-12) In order to be within the Christian community, one must adhere to and confess its creeds. Voelz writes: Therefore, to adhere to the creeds gives one an orientation to the books of the NT†¦. which is â€Å"congenial† to them and which†¦ allows/enables one to interpret them in accordance with their intention†¦ [Adherence] to the creeds enables one to â€Å"matrix† the signifiers and meanings of a text for interpretation and then to interpret that matrix in a way which is â€Å"congenial† to the text, for the creeds are of one piece with that text and provide, as it were, the interpretive â€Å"key,†Ã¢â‚¬ ¦Ã¢â‚¬ determinative for the meaning of the complex signifiers under construction†Ã¢â‚¬ ¦ [The] creeds help to determine which readings of Scripture are the apostolic/Christian readings which may legitimately be drawn from them. (Voelz 1995, 1997, p. 222) It was precisely the misuse of Scripture by heretics, which caused the early Church father, Tertullian, to write regarding them: [We] oppose to them this step above all others, of not admitting them to any discussion of the Scriptures. If in these lie their resources, before they can use them, it ought to be clearly seen to whom belongs the possession of the Scriptures, that none may be admitted to the use thereof who has no title at all to the privilege. (Roberts & Donaldson 1994, 1995, Vol. 1 p.250 -Chapter XV of On Prescription Against Heretics. See also: chapters XVI, XVII, XVIII, XIX pp. 250-252) Tertullian’s belief was that the Scriptures were the property of the Christian Church alone, and not to be handled by those outside of it. Irenaeus, Bishop of Lyons, against the Valentinians, wrote: [They] endeavour to adapt with an air of probability to their own peculiar assertions the parables of the Lord, the sayings of the prophets, and the words of the apostles, in order that their scheme may not seem altogether without support. In doing so, however, they disregard the order and the connection of the Scriptures, and so far as in them lies, dismember and destroy the truth. By transferring passages, and dressing them up anew, and making one thing out of another, they succeed in deluding many through their wicked art in adapting the oracles of the Lord to their opinions. (Roberts & Donaldson 1994, 1995, Vol. 3. p. 326 -Chapter VIII of Against Heresies) In conclusion, there seem to be many problems opposing the idea of those outside of the Christian Church being theologians, not least the question of motive, as the early Church fathers addressed. For these reasons, I believe that theology is a matter only for those within the Church. Bibliography * Roberts, A. & Donaldson J. (Editors); 1994, 1995; Ante-Nicene Fathers; Peabody, Massachusetts; Hendrickson Publishers, Inc. * Vanhoozer, K. 1998; Is There a Meaning in This Text?; Leicester; Apollos/IVP. * Voelz, J. 1995, 1997; What Does This Mean?: Principles of Biblical Interpretation in the Post-Modern World; St. Louis, Missouri; Concordia Publishing House. * The Holy Bible – English Standard Version; 2001, 2002; Wheaton, Illinois; Crossway Bibles

“Relic” By Ted Hughes Essay

Although nature may be seen as a beautiful way in which different living creatures coexist, Ted Hughes however sees this differently. In the poem Relic he writes about how the creatures in the sea use each other as a means to their end. In this poem, the persona has found a jawbone on the sea shore amongst other bones of dead sea creatures. This sends the persona in deep thought and is made to wonder where it has come from and what it passed from. These predators that live in the â€Å"deeps† have to live from eating other creatures in order to survive. This is seen in the phrase, â€Å"camaraderie does not hold†. These creatures that feed on others in order to ensure their survival however are eaten by other creatures and where before they were victimisers, they have now fallen victim to others. The sea is portrayed as a continuous cycle where life is halted by death and this can be seen by the action of the jawbone to â€Å"continue the beginning†. The idea that life is recycled is also evoked through the use of the long endless lines. These extended lines keep the poem flowing in the sense of a cycle and also in rhythm. Another way, in which the idea of continuity is highlighted, is the fact that this poem evolves the whole cycle in one stanza. The rhythm in this poem is not achieved through a fixed meter, but by repetition. This is also done by the extensive use of monosyllabic words which increases the pace of the poem. The alliteration in â€Å"broken by the breakers† and the use of consonance help the reader to visualise the atmosphere at the beach were the jawbone was found, that is hearing the waves splashing with words like â€Å"flip† and â€Å"gnawn†. The tone exposes the fact that the sea is not a friendly place to be in and even the creatures that prey on other creatures, therefore are on top of the food chain, also become â€Å"Jaws eat and are finished and the jawbone comes to the beach† as they also become part of this recycling process. â€Å"Time in the sea eats its tail† and â€Å"indigestibles† are thrown away. Whatever the sea can’t make use of is disposed of which is an efficient way to help the other sea creatures to survive. The bones become a reminder of an animal which has served its purpose in the sea.

Tilting Windmills: Sanex Tries to Conquer Europe

Course: Marketing Management Case Study: â€Å"Tilting Windmills – Sanex Tries to Conquer Europe 1st Question: What were the reasons for the success of Sanex in Spain? The product Sanex, or moreover the Sanex concept, became a success in Spain because the company responsible for it, CVL, and it’s local President, Mr. Martin Munoz, carried out one of the first rules of Marketing: they invented a Consumer’s need and provided the right answer for it. Mr. Munoz was able to find a gap in the Household and Personal Care (HPC) Market, and namely in the Bath & Shower Products Market, where we could only find, in the mid 1980’s, 2 types of products: Cosmetics and Pharmaceuticals. After studying this market along with his management team, Mr. Munoz realized that the first ones were perceived as lower end products, abrasive (sometimes giving rashes to its users) and with strong scents, only suitable for cleaning one’s body and not offering additional properties. The second ones were perceived by costumers as being suitable for almost medicinal purposes only, with no day-to-day applicability. Pharmaceuticals were not appealing to the mass consumer, namely because they had no perfume in its composition, besides being rather more expensive than their counterpart ones. We could find Cosmetics in supermarket chains and Pharmaceuticals in pharmacies. In this way, we can say that Cosmetics and Pharmaceuticals divided the Bath & Shower Products Market, but in fact these were 2 completely different segments of the Market, with totally different approaches and Marketing Mix, being it in terms of Product, Price, Placement or Publicity. Accordingly, Mr. Munoz realized that there was a huge gap in the Market and thus started developing a product that should position itself between Cosmetics and Pharmaceuticals: it should be cleansing as Cosmetics were, but slightly milder, and should offer a protection side as the Pharmaceuticals did. It should embrace the best of those 2 opposite worlds, but should be aimed at the mass consumer market. The result was the creation of Sanex and of a whole new category in the Body Care Market: Dermo-Protectors. The team readily started to develop and fine tune the Marketing Mix of Sanex. 1 Concerning the product in itself, they chose it to be white in order to differentiate itself from cosmetics (colorful) and pharmaceuticals (transparent). Sanex should also be soft and slightly perfumed. Cosmetics had strong perfumes and pharmaceuticals were odorless. Sanex should produce more foam lather than pharmaceuticals, but less than cosmetics. Sanex would ultimately have to provide a day-to-day cleansing function but also a protective effect to ones skin, thus contributing for it to be healthy. A great deal of concern was also taken into account concerning the packaging of the product. In terms of pricing, and regarding the positioning of the product, Sanex should be proposed at a premium price, closely linked with the highest price of its cosmetic counterpart so that it could be reachable by mass consumers. This was considered to be the right price. Another important aspect concerning its large scale availability was distribution, and Sanex was thought out to be available in supermarket chains and retail outlets. Lastly, a great deal of importance was given to the communication aspect. Being a whole new product, produced by a company that was in this market for the first time, Mr. Munoz realized that awareness of the product would be very important so he asked for an advertising campaign that should be adroit and credible, able to convey the message that using Sanex would not only result in a clean skin but also in an healthy skin. This was the Sanex concept. A whole new different concept. With the correct Marketing Mix, Sanex was launched in Spain in 1985 and became a winner almost instantly. Followers appeared with â€Å"substitute† products beginning in 1986, but Mr. Munoz used its 1st mover advantage and continued investment of revenue in strong advertising support, year after year, to ultimately achieve a Share of Voice of 37% in 1990 and continued leading market share throughout those years. 2 2nd Question: Do you think the reasons for success and the strategies used in Spain can migrate to other countries? Being a concept that didn’t exist in many other countries, Sanex had all odds in favor in order to replicate the success it had in Spain in other countries. That way, the reasons for success were all there. In fact, Mr. Munoz was invited by Sara Lee/DE headquarters, the mother company of CVL, based in the Netherlands, to roll out Sanex throughout Europe as a coordinator. Mr. Munoz’s firm beliefs were that the objectives, product policy and marketing policy of introducing Sanex should be identical for all the countries, and replicated exactly as done in Spain. Initially the different subsidiaries in countries such as Denmark, the Netherlands, France, Belgium, UK and Greece were quite unfavorable, namely due to the name of the brand and product characteristics. In the Netherlands, France and Denmark, management’s disbelief was confirmed by initial market research and local product testing that presented dismal results. However, in time, Sanex proved to be a success in all this markets and the way it got there was by implementing the same strategy and keeping the same product name and identity, as defined by Mr. Munoz. The only country where Sanex failed was in the UK, apparently because it was the only one where local management distorted the original product by changing the product’s name (from Sanex to Sante) and the market strategies accordingly. This way, it appears that Sanex could become a global brand and its marketing mix could be implemented in different countries, with minor adaptations, as illustrated by the stated above. I think this is particularly true in countries such as those in the EU where there is a convergence in terms of buying power, people’s interests/concerns, market structure and distribution channels. Last but not least, if nothing else, the uniqueness of the product/brand/concept should allow it to cut across borders and be managed as a whole.