The Gambia

For my first location I will be investigating the Gambia. I have chosen the Gambia because it's not a very large country and there's plenty of information available for it. The Gambia is mainly a winter sun destination this means that most visitors go there when it's cold here but hot there in the months of November to February. It's a long haul destination with a 6-hour flight and is Africa's smallest country only 30miles wide and 300miles long and is known as the ‘smiling cost'. The Gambia is very popular because it's a bird watchers paradise with tropical birds never seen before and also because everyone speaks English also it has famous museums to learn more about the slave trade like ‘Roots'. Majority of the population is Muslim. Development of tourism in the Gambia The Tourism in Gambia started some 40 yrs ago, when Gambia got its independence from British rule in 1965 and has increased every year from than. The development of hotels has had a definite increase with statistics recording around 660 tourist in 1965, than a very big increase from 1975 with over 25, 000 and the latest records show an even larger increase with 112,986 tourists in 1998/99. This is a very large number of tourists considering that the population is only 1,367,124 (approx). The main increase is due to the all inclusive hotels were guest pay one price up front for all their food, drink and entertainment in the hotel. The all inclusive hotels have been a problem because tourist do not bother to leave the hotel and see the natural beauty and meet the local people which means they do not benefit from the tourist because they cant sell the souvenirs or other things and the tourist miss out because they do not get to explore the beauty of the country and try local cuisines which also means that local restaurants loose out. Another problem is that not all of the money stays in the country because usually the hotels are foreign owned and the money reaches the mother company and this is when leakages occur. There are a few advantages due to the hotels which are that many local people get jobs in the hotels which means less unemployment and also the contribute to the local economy due to government taxes. The government did try to close the all inclusive hotels down because of all the problems they were causing but because of this tourist stopped coming all together so they had to bring them back again. The impacts of tourism on the physical environment Tourism in the Gambia has had both positive and negative impacts. The infrastructure of the country has a big part in the environment, the negative sides of the infrastructure are that building work such as hotels and restaurants mean that large amounts of land has to be cleared to make room for all the facilities which mean that the natural rainforest have to be cut down which also may mean the loss of habitat. There is a great deal of soil erosion and footpath erosion on frequently visited destinations, which in the future could cause problems. The positive sides are that with the new hotels and restaurants for the tourist they need to make basic things like clean running water, electricity and a sewage system, which will also benefit the local people. Another advantage is that greater awareness on the interests in the landscape and vegetation is being taken, also there is a greater need for preservation of ancient monument. The impact of tourism on the local community Majority of the Gambia is Muslim who have very strict food, drink and dress regulations. Tourist especially from European countries who know little about the belief may behave in an inappropriate manner while visiting there. Women lay topless on the beaches and men walk around half naked around the market area, this causes conflict between the tourist and local people because the locals were bought up to learn that those things are wrong. An example is if tourist walk around holding hands it would upset the local community because they think that there children mite start to think its okay to do this. Because of the tourist the crime rate usually goes up because of tourist getting drunk causing disturbance, women getting raped and more drug related crimes go up and this could also mean that the local people think this is the correct way to behave, this is known as the demonstration affect this causes great conflict between generations because the new generation may think that there religion is old and out of date and change their traditional morals and general behaviour. Also traditional ways of cooking will be changed because most tourist want fast food so local restaurants will have to change there ways of cooking and also music and arts will be changed because of foreigners wanting TV's and radio's. English words will replace the local language. All this means that the local communities will loose there traditional way of life and will have to change to survive. It can also be argued that all of these problems are not all due to the impacts of tourism because in the modern world you have TV were the local's can see the lifestyle of foreigners and will try to copy it, reading magazines and also because of the people travelling to other countries all adds up to the changes.

Compass Records Essay

Backgrounds Alison Brown and her husband Gary West, who were both musicians, founded compass Records in 1995. Compass Records is a small independent recording company that centered on folk and roots music. Compass Records occupies only a tiny part of the 32-billion dollar music recording industry, competing with some multi-national corporations dominating 86% of the business, such as Sony/BMG, Universal Music Group, Warner Music Group, and EMI. However, the industry has witnessed a stagnant growth since 1995, with a decline on annual sales at a compound annual growth rate of 5%. By 2005, Compass Records had grown to include nearly 50 artists under contract and were averaging around 20 releases a year. With 40% of its albums selling over 5,000 units, Compass Records turned a profit on 80% of its titles in 2005. Brown and West also acquired a $100,000 recording studio in May 2004 in order to give the label and its artists more flexibility in the creative process and save $500 a day on studio rental. Problems * (General) Licensing vs. Producing and Own   * Compass Records has to decide between licensing the finished recordings, which is less risky and less expensive with a finite life to the future cash flows associated with the recordings, and producing and owning a master copy, which will be more risky and more expensive with an infinite life to the future cash flows associated with the recordings. * (Specific) How to maximize firm value through the Roscommon decision * Whether to license Adair Roscommon’s music or own the master recording outright.

Argumentative Essay on Cigarette Smoking

time now many people have different views about smoking inpublic places. Smokers feel it is their right to smoke where and when theywant. On the other hand non-smokers feel smokers violate their rights and endanger there life. Smoking causes heart disease, lung cancer and otherserious illnesses. Cigarette smoking is the number one cause of lungcancer. A substantial number of lung cancers that occur in non-smokers canbe attributed to involuntary smoking. There are some parts in the UnitedStates where†¦ Biology 101 Should Cigarette Smoking Be Banned? Should there be a ban on cigarette smoking in the United States? Since cigarettes were introduced to Americans, questions have been raised concerning the legality of smoking and if it should be allowed everyone, in public places, or not at all. Recently, with the increase knowledge in cost and healthcare, the controversy with cigarette smoking has significantly risen. Across the country, states have banned smoking in public areas and inside buildings†¦ Caraga State University Ampayon, Butuan City ADDICTION OF CIGARETTES SMOKING INSIDE THE CSU CAMPUS Mu , Jamael C. 09070123796 Jhon Mark C. Gomez, Anchie G. Ruperto,Bompat Tagupa, Eunilyn R. Villafaà ±e, Junalyn G. Cuevas, Kate Ariane A. I. Introduction a. Definition Nicotine is one of more than 4,000 chemicals found in the smoke from tobaccoproducts;it is the primary component that acts on the brain. Smokeless tobacco products(for example,snuffand chewing tobacco)†¦ Cigarette Smoking 1 The effects of cigarette smoking on the American public are of significant concern in America. This effect is harmful to the body’s major organs, causing many diseases and generally†¦ 42.1 million people, or 18.1% of all adults (aged 18 years or older), in the United States smoke cigarettesâ€Å"(â€Å"Adult Cigarette Smoking in the United States: Current Estimates†). A long time ago in the 1960s, The Flintstones had a sponsor by the name of Winston cigarettes whom had television commercials depicting famous cartoon characters Fred Flintstone and Barney Rubble â€Å"on breakâ€Å" smoking cigarettes while their wives are doing all of the work. Back then, that wasn’t perceived in the same way had†¦ Taxation on Cigarette Smoking In economics the demand elasticity refers to the sensitivity of the quantity demand for a product to the changes in price. This relationship correlates to the basic law of demand which states that if the price of a product or good increase, then the consumer demand would fall and decrease because of the change. However not all products follow this fundamental theory. In fact products that are considered addictive substances, such as tobacco and cigarettes can be the†¦ knowledge of cigarettes and their harmful nature is expanding all the time. Studies and experiments are being performed all the time to figure out what cigarettes are really all about. There is influence from media and entertainment that promote smoking more than ever, even though we know more than ever how harmful they are. We already know smoking cigarettes is detrimental to health, yet people continue smoking them. We are becoming more aware of the awful chemicals put into cigarettes that should†¦ a great argument against smoking in her short essay, â€Å"My Daughter Smokes†, by sharing with the reader a personal experience that she had concerning cigarette smoking. She describes what happened to her father because he was a smoker for most of his life. Walker talks about what happened to his appearance and his health because of smoking. She also makes a point in showing how society and Hollywood make smoking out to be attractive. Walker wrote this essay against smoking for one purpose, to try to†¦ Some people feel that our society is moving toward regarding cigarette smoking as deviant. Before determining whether it is true or not, there is a need to define what is deviant. According to the Oxford dictionary (2008), deviant means â€Å"different from what most people consider to be normal and acceptable† (p. 547). What does it mean? To tell what is deviant and how to determine if an act is deviant, different scholars would use different approaches, for example: biological, psychological, and†¦ Should Cigarette Smoking be Made Illegal? Name Institution Date A cigarette is a small cylinder like filled with cut tobacco leaves and rolled in a paper and ignited for smoking. In most countries, tobacco smoking is legal due to the businesses motives and also the people who are addicted. They cannot do without it. It has immense consequences, and it should, therefore, be illegal from the effects to the smokers, passive smokers and all the human beings due to the pollution of the environment†¦

Review of George Orwells Homage to Catalonia Essay

Review of George Orwells Homage to Catalonia - Essay Example I could not help thinking that it would be even luckier not to be shot at all"i. These revelations remained with Blair for the rest of his life. These are the origins of Homage to Catalonia, and a later article called "Looking back on the Spanish War", in which a clear description of Orwell's "Here, we are, soldiers of a revolutionary army, defending Democracy against Fascism, fighting a war which is about something, and the detail of our lives is just as sordid and degrading as it could be in prison"ii. He also felt that he needed to write a story which told the tale of the war from the perspective of a soldier, not a journalist: "Throughout the fighting, I never made the correct 'analysis' of the situation that was so glibly made by journalists hundreds of miles away."iii. Orwell clearly despises this kind of journalism which distanced itself from the events. In fact, he had gone to Catalonia with the intention of writing a serious of articles about it, but quickly changed his mind: "I had come to Spain with some notion of writing newspaper articles, but had joined the militia almost immediately, because at that time and i n that atmosphere it seemed the only conceivable thing to do"iv. Or Orwell begins Homage to Catalonia, not with an account of the political events, or even to his decision to join the army, but with an account of meeting another foreigner fighting on the Communists' side: "It was the face of a man who could commit murder and throw away his life for a friend - the king of face you would expect in an Anarchist, though as likely as not he was a communist"v. He emphasizes how this was clear in his personal memory because of its intimate connection with "That period of the war - the red flags in Barcelona, the gaunt trains full of shabby soldiers creeping to the front, the grey war-stricken towns farther up the line, the muddy, ice-cold trenches in the mountains"vi. This launches the chapter into a very descriptive narrative of the Scene in Catalonia when Orwell/Blair signed up to the army. Much of it these passages read like 'scene setting' in a novel: churches are being demolished, shops and even bootblacks are collectivized, and everyone calls each oth er 'comrade', and says 'hello' instead of 'good day', a communist paradise: "I believed that things were as they appeared, that this was really a workers State, and that the entire bourgeoisie hadfledI did not realize that great numbers of well-to-dowere simply lying low".vii. Despite of this positive image of the town, where people are free, Orwell is careful to remind us that this is a nation in conflict: "There was something of the evil atmosphere of war. The town had a gaunt untidy look, roads and buildings were in poor repairthere was a shortage of coal, sugar and petrol, and a really serious shortage of bread"viii. He also underlines that many of those fighting in the war were civilian militias, poorly trained and idealistic, rather than like an army; even the clothes were unlike an organized army: "Everyone's clothes followed the same general plan, but they were never quite the same in any two cases"ix. The second chapter

Ethical Standards Essay Example | Topics and Well Written Essays - 500 words

Ethical Standards - Essay Example These behaviors disrupt peaceful coexistence in the society. However, criminal justice system (police) establishes and maintains ethical standards to suggest such manners. There are several ways through which the police help to solve and settle those issues. The judicial system (police) in a society allows actions done in order through lawful means. The police are personnel who have been entrusted with the duty to provide law and order in society by implementing the law. They also have the right to exercise their duty in a fair and just way without favor of any group or party. However, these personnel are covered with code of ethics and conduct that they must attend to as expected. The code of ethics act as the overall supervisor. Police officers are persons who have undergone training of acquiring proficiencies and tactics that help them to provide the best attention to the people in a society. The training they undergo enables them to deal with law breakers in different ways. Since police officers are trained persons, ethical doctrines play an important responsibility in their work. While ethical standards involve identifying what is good from the wrong, people are expected to prefer doing the things in the right manner by avoiding the wrong deeds. People from different societies have different ways of life and doctrines; however, people confined to the same place have a set of rules that govern their coexistence. These ways of life and doctrines allow the police officers to put into force the law and order. In order to put into force these ways of life and doctrines, the police officers must, therefore, stick to their way of service always by lawful means and not because of their opinion or moods. The basi s of the way of service by police officers provides framework on the desired behaviors they should stick to while attending to the people. Moreover, the police officers normally take the oath of justice after training that allows them

Gender Differences and Similarities between the United States and Term Paper

Gender Differences and Similarities between the United States and Afghanistan - Term Paper Example The society in the US has undergone great transformation overtime while that of Afghanistan has resisted the forces of globalization with small changes taking place over time1. This term paper focuses on the gender differences and similarities between the United States and Afghanistan. Most of the differences between these two nations are founded on the differences between the traditional customary practices in Afghanistan and the modern setting of the American society. As a result, there exist many differences between the gender roles in both countries than similarities. Gender Differences and Similarities between the United States and Afghanistan There have been consistent principles in the Afghanistan society in matters concerning gender role. The principles reveal differences between genders in regards to the roles of the women and men in the society. On the other side, in US, there exist differences between the both genders and there are limited differences between the roles pla yed by men and women. Gender reforms have continued in US overtime, and are supported by most of the citizens. Contrary, in Afghanistan gender reforms have been limited despite the existence of contentious issues that need to be changed2. Since American gained independence in 1776, the gender reforms have continued to be implemented and the reforms are geared towards guarantying gender equality. In Afghanistan, the gender reforms that have faced great resistance, and are responsible for the 1929 fall of King Amanullah for his support of gender reforms3. The differences and similarities between the two distinct societies are displayed by the society level of transformation, acceptance, or rejection of change. The governments in the two nations have also played a critical role in the differences and similarities. Whereas the US is a democratic federal presidential constitutional republic, the Afghanistan has recently adopted a democratic government; in 2004, and the gender reforms are still underway but in a slow rate. More so, the number of major political parties in Afghanistan is nine whereas in US, they are two major parties. The number of political parties reveals the degree of democracy and the ease with which the government can make and implement policies. Similarities between the men and women in the United States and Afghanistan Despites resistance by some individuals who are non-reformist, a number of the Afghanistan women along with those of American origin have been allowed by their respective constitutions to serve in the public offices. However, those of Afghan origin are few because it comprises only those in the urban centers and can have access to higher education. More so, the Afghanistan education system mostly encourages education of the boy child. Majority of the American women have equal education and employment opportunity as the men. Many of the women work in senior public and private positions. Hillary Clinton, Sarah Palin, and Condoleez za Rice are among the most senior women public servants in the US history. In Afghanistan, very few women serve in senior government positions since most are not sufficiently educated and the educated are discriminated by the male dominated society4. Irrespective of that fact, reforms are taking place and it is expected that the effective equal employment opportunity for all gender will be achieved in the future. In reference to their

The Progressive Era and the Great Depression in the US Essay

The Progressive Era and the Great Depression in the US - Essay Example Aside from this, the automobile industry was also strengthened, and flights were also fueled. Currently, the Oil and Gas Extraction subsector in the United States has been employing citizens by exploring new sources of natural gas and petroleum and other industrial activities (Jaycox, 2005; United States Department of Labor, 2013). Women and the Right to Suffrage In August 18, 1920, the congress ratified the 19th amendment which allowed the women the right to suffrage. This was considered as a milestone that required a long line of write-ups, lectures, marches, and lobbying by the supporter of the women's suffrage. However, not all women in the country earned the right to vote simultaneously. The women in the Western states first earned the right to suffrage because they were treated similarly and with equal rights with men, which is why the amendment was openly accepted and enacted. Nonetheless, the eastern states had limited independence. Some states arrested women who are smoking or dining alone in a restaurant. The women in southern states were also given lesser independence if a woman works; her wages will be given directly to her husband. These unequal rights in the eastern and southern states which were stated in their laws were the reason why these states did not immediately adopted the amendment on giving equal rights for women to suffrage (Brill, 2010). Economy during the Progressive Era Years During the time of Roosevelt, the passage of the Hepburn Act in 1906 was done in the congress. The act changed many regulations, especially in the business sector. For the railroads, the act tried to eliminate the transportation and hauling of... In August 18, 1920, the congress ratified the 19th amendment which allowed the women the right to suffrage. This was considered as a milestone that required a long line of write-ups, lectures, marches, and lobbying by the supporter of the women's suffrage. However, not all women in the country earned the right to vote simultaneously. The women in the Western states first earned the right to suffrage because they were treated similarly and with equal rights with men, which is why the amendment was openly accepted and enacted. Nonetheless, the eastern states had limited independence. Some states arrested women who are smoking or dining alone in a restaurant. The women in southern states were also given lesser independence if a woman works; her wages will be given directly to her husband. These unequal rights in the eastern and southern states which were stated in their laws were the reason why these states did not immediately adopted the amendment on giving equal rights for women to su ffrage (Brill, 2010).During the time of Roosevelt, the passage of the Hepburn Act in 1906 was done in the congress. The act changed many regulations, especially in the business sector. For the railroads, the act tried to eliminate the transportation and hauling of products. Aside from this, the Act also lengthened the notice of changes in rates, from 10 days to 30 days. The most valuable part is that the act gave the Interstate Commerce Commission (ICC) to create rates which are just and reasonable.

System Development Life Cycles Essay Example | Topics and Well Written Essays - 3250 words

System Development Life Cycles - Essay Example The plan addresses the modification of the product towards betterment of needs of the customer along with the delivery of additional features and functional enhancements. The incremental process model like other evolutionary approaches is iterative in nature but unlike prototyping, the incremental model focuses on the delivery of an operational product with each increment. (Pressman) Early increments are stripped down versions of the final product. Advantages: Incremental model is useful in the case when staffing is unavailable for a complete implementation by the business deadline established for the project. Increments can be planned to manage technical risks. Limitation: The whole project depends upon the "core product", and if in any case it is halted or bugged the whole system comes down. RAD Model (Rapid Application Development) Rapid Application Development Model emphasizes a short development cycle with a "high-speed" adaptation of the model. (Pressman) RAD achieves rapid development by using a component based construction approach. RAD employs tools, techniques, and methodologies designed to speed application development. (Stair, 2001) RAD employs extensive use of JAD (Joint Application Development) process for data collection and requirement analysis. Like waterfall model, RAD adapts the same approach of the phases. RAD supports "parallel working" on different systems. Advantages: The main benefit of RAD upon other models is its capability to finish the task in an efficient manner followed by an efficient speed because of its "parallel working" system. Each major function can be assigned to a...(Pressman) Early increments are stripped down versions of the final product. As the prototype or demo system is further defined, feedback is elicited from users (Harbison, 1997) Thus, the domain models, reference requirements, and reference architecture are continually validated. The prototype or demonstration system development process provides further validation of these requirements and models, and identifies needed refinements. It can be problematic in the situation where the customer after viewing the prototype considers it to be the final version, satisfies and demands a few more changes without analyzing upon the back end development complications. Iterative model is the actual implementation of Waterfall model, due to which it is termed as "mini waterfall model". The reason behind is simple as it implements waterfall process in various phases or chunks. While comparing different SDLC models with the traditional model, one can easily judge the variations followed by enhancements from time to time. The waterfall model is the oldest one, similarly the prototype and RAD models are the extensions of waterfall model, and finally the user-end model, which is the latest, and is an augmentation of the RAD and prototype model. Many

Argument Essay Example | Topics and Well Written Essays - 500 words - 8

Argument - Essay Example They were able to do so because of their advance military and naval technology compared with the natives’. The natives didn’t have exposure to the viral or bacterial diseases the Spanish had with them this led to their dead in large numbers. The locals who resisted their rule were captured and sold as slaves in plantations (Todorov 30). The main reason for European invasion of Africa in the fifteenth to seventeenth century was trade and specifically human trade. By this time most of Africa’s traditional institutions were unaffected. Trade between the European and Africans led to the development of towns in the coastal regions. The Africans were also introduced to commodities like salt, weapons and clothes. The Dutch were the first to establish permanent colonies around1652 in South Africa. Later in the nineteenth century, European explorers discovered that Africa contained exploitable resources like gold, silver, iron and was fertile for agricultural production. This led to the Scramble of Africa. There was exchange of ideas, values and practices as a result of trade and colonisation. Missionaries had an important role to play in the integration of European culture into Africa and Americas. The colonisation of Africa and Americas led to the introduction of Christianity to these societies. The people were forced to abandon their cultural practices since they were considered primitive. There was the introduction of formal education. The natives were taught the languages of their colonial master, arithmetic and science (Cowen 145). The political systems of the Americas and African communities were disregarded. The Europeans also made boundaries that divided communities and even families. The natives were forced to accept the rule of their conquerors and pay taxes which were usually oppressive. The other consequence of European conquest was ecological destruction of the Indies and Africa. The settlers cut down the

International Competitiveness Essay Example | Topics and Well Written Essays - 1750 words

International Competitiveness - Essay Example The richest countries will become even richer, and the poorest countries will become much poorer. The only solution is fair trade that takes into account cooperation and competition at the same time. The rich countries should cooperate with the poor countries so they can adapt themselves to an ethical globalisation process not only in the economic sense but also in all the dimensions of global integration. Globalisation is here to stay. The worldwide integration is possible thanks to the technological and scientific advances of human kind. Anup Shah makes the following assertion about the current state of globalisation: "The world is becoming more globalized, there is no doubt about that. While that sounds promising, the current form of globalization, neoliberalism, free trade and open markets are coming under much criticism. The interests of powerful nations and corporations are shaping the terms of world trade." (Shah, 2007). In this global scenario, developing countries should be protected against the greedy interests of the developed countries. Shah states the following remarks that should be taken into account by all interested parties: "Margaret Thatcher's slogan of "there is no alternative" rings sharply. ... Global Policy Forum (2007) recognises that the theory behind global economic integration sounds good for everybody, but at the same time everybody should be aware of its shortcomings: "Capitalist economic theory holds that a completely liberalized global market is the most efficient way to foster growth, because each country specializes in producing the goods and services in which it has a comparative advantage. Yet, in practice, cutting trade barriers and opening markets do not necessarily generate development. Rich countries and large corporations dominate the global marketplace and create very unequal relations of power and information. As a result, trade is inherently unequal and poor countries seldom experience rising well-being but increasing unemployment, poverty, and income inequality." (Global Policiy Forum, 2007). S. Matt (2005) points out 8 different positions in relation to the trade debate as follows: "Position 1. The neo-classical story: free trade on the basis of comparative advantage. () Position 2. Free trade but a. Strategic traders & Competitive advantage (). b. Yes to free trade, no to free financial markets. () Position 3. Anti-Free-Trade - traditional arguments. () Position 4. Fair Trade. () Position 5. Yes to trade - no to free trade; Exogenous development; Reform the WTO. () Position 6. Abolish the WTO; Endogenous development. () Position 7. Abolish the WTO; abolish capitalism. () Position 8. Localism - no to trade in general. ()" (Matt, 2005). Positions 4 and 5 should be taken into consideration with great emphasis as they represent solid positions that can help in the economic and human

Mary Shelley Essay Example for Free

Mary Shelley Essay They make him stand out from the crowd and you instantly see a monster. Not a human. A monster that is evil. There is a contrast here between beauty and horror. Mary Shelley describes his teeth of pearly whiteness and his hair of lustrous black and flowing. This makes him seem beautiful. She then goes on to explain his more horrid features with his watery eyes set in dun-white sockets and his shrivelled complexion. This makes him seem like a monster. The monster is partly born evil because his creator abandons him and leaves him to figure life out by himself. The first thing the monster learns when he escapes the flat is evil and therefore he sees it as a way of life. Frankenstein leaves the flat in a hurry to escape his creation. He abandons the monster. This upsets the monster and thus shows us that even the monster can have a soul and feelings. Upset by this he decides to leave the flat and that is when he discovers all about real life, it is not his fault that he is evil. Frankensteins state of mind influences this because he is very stressed, as he has had no sleep and therefore gets angry, scared and emotional quite quickly and easily. If this is what the monster first sees then clearly he will act in the same way. Mary Shelley makes a lot of literary references in chapter 5. She bases the whole novel on Prometheus. It is known as a modern Prometheus. It was a huge part of Mary Shelleys inspiration. This myth underpins the whole novel. In the myth, Prometheus steals fire and is therefore punished for all eternity. This also goes for Coleridges Rime of the Ancient Mariner. The fact that if you go against something so strongly believed in then there will be an eternal punishment. That fact the if you do something against the law in this case, the law of nature there will always be consequences. Coleridges Rime of the Ancient Mariner is in the text because it illustrates exactly what Mary Shelley is talking about in the paragraph. It emphasises the fact that Frankenstein has gone against the laws of nature. Frightful Fiend not only shows us that Frankenstein has built an ugly monster but it is the concept that is frightening not the monster. That fact that once one person does something no matter how evil there will always be consequences and no turning back. Once one person has done something, the door is always open to other people doing the same. In this case, as soon as Frankenstein had created the monster there were more opportunities for, not only making humans out of body parts but for science and experiments and discoveries. She also refers to Dante. It became a thing such as even Dante could not have conceived. Dante was famous for his depictions of hell. What she is saying is here is that the monster that Victor had created looked pure evil and it was something that no other man on this earth could have created. This chapter prepares us for what happens later because abandoning the monster has led it to be evil. Frankenstein is constantly avoiding it trying not to think about it or find it. This makes the monster angry and upset. It will want revenge and because it is evil we expect to see bad things happen such as deaths. The result of Frankensteins irresponsible running away is that he has left the monster to work out what life is all about by himself. He was not born evil, he just realised that the first thing he saw in the world was fighting and killing and shouting. Frankenstein dreamt that his monster would be a success. The beauty of the dream vanished. After he had created the monster he endures the horror of it. He suddenly realised that he had committed nearly two days creating something so horrible that he almost knows that no good will come of it. Unable to take in the aspect of the monster he rushed to his room and tries to sleep. He does and he dreams that he kills Elizabeth by kissing her. As I imprinted the first kiss on her lips, they became livid with the hue of death. His dream foresees what will happen in the future. It tells Frankenstein that Elizabeth will die. Could it be his fault for Elizabeths death? In the dream, he kills Elizabeth but further on in the story the monster does. However, Frankenstein created the monster so is it his fault that Elizabeth dies? Frankenstein is based on new scientific discovery of the time, such as electricity. It relates to the many experiments being conducted at the time. Even in the 21st century there is still controversy over discoveries in science. There are debates in the news over abortions, genetically modified babies/food, the effects of global warming. Frankenstein relates to developments in science today because no matter when or where discoveries are being made, there will always be debates and arguments over the use of science and how it can effect us when used in such ways that the results are worse. Sarah Williams Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Mary Shelley section. r

Tattoo and Work Essay Example for Free

Tattoo and Work Essay In my synthesis essay I will talk about both sides of having a visible tattoo by using the articles â€Å"Tattoos in the Workplace: Whats an Employer to Do?†, The Relationship Between Body Modification and GPA. and â€Å"Tattoos Gain Even More Visibility†. These articles work together to show the pros and cons of living with a tattoo whether it is in the workplace, visible or for a religious purpose. The article â€Å"Tattoos in the Workplace†¦Ã¢â‚¬ , the article explains all the reasons in why someone with a tattoo shouldn’t be judged off only that. It also talks about how doing such is a violation of the law. In the article â€Å"Tattoos Gain Even More Visibility† it mentions how in today’s society visible body modifications have become more popular and accepted. In the article â€Å"The Relationship Between Body Modification and GPA†, the article summarizes a study done of young people aging from 15 till 25. In the relationship between the three articles I think tattoos should be accepted as long as they can’t be seen in the workplace. These articles will prove and go against my opinion that tattoos in most cases should be a loud in a workplace as long as it isn’t visible. Rejecting someone for a job because of their tattoos is a form of discrimination and should not ever happen. Before reading these articles I had no stance about tattoos because I had none myself. In this issue the audience will be interviewers and employers who think tattoos interfere with someone being able to work with the public. In a scenario about a girl being interviewed for a job with some visible religious tattoos, she went in for an interview but after the interview she found out she didn’t get the job and wondered why. In the article â€Å"The relationship Between Body modification and GPA†, the articles main issue is, is there a relationship between tattoos and students grades. The article goes into description about the study and the specific questions the experimenter asked the study subjects. In the conclusion the experimenter found out that there was no relation between the students having body modifications like tattoos and piercings and the grades that the  students had. In my experience as a student, tattoos and grades had no relation. It depends on what kind of student you are in whether or not you will have good grades. I have no tattoos but my grades aren’t perfect, which is a perfect example of why tattoos and grades have nothing to do with each other. A good question to ask that group of students would be does having a interest in tattoos and piercings stop you from spending money of school needs like books and materials for projects? This essay adds to my argument on w hy tattoos should be permitted in the workplace since the study showed that tattoos and no relation with grades. In the article â€Å"Tattoos in the Workplace: Whats an Employer to Do?† the author supports my thesis that a person being a good worker has nothing to do with a tattoo. It explains how having a face tattoo can be distracting to the customer but is it worth losing a good worker? The article also talks about where the tattoo is placed in relation to your job. â€Å"For example, the odds are that a four-star hotel may not want the concierge to have large tattoos of skulls and crossbones on the back of each hand. But the same hotel may have less concern if a dishwasher in the kitchen has those same tattoos because direct contact with the hotels customers is minimal.† This sentence from the article brings up a good point. But at the same time judging someone based off their body modifications would be morally wrong. This article backs up my claim because it brings up certain grey areas that you have to look at when saying a person shouldn’t get a job based on their a ppearance but it also shows that someone with 50 tattoos could also be a genuinely kind individual who is dedicated to their job despite the body modifications. This was a good article to back up my original claim. On the other hand you have to look at all the grey areas. Can hiring someone with visible tattoos of a skull or vulgar language be off putting to costumers? A company could lose money by hiring someone that would turn the public off with their tattoos. Having a tattoo of a naked lady could be very inappropriate and distracting. In a job interview, if you were not qualified having visible tattoos could just add to why you shouldn’t get the job. There is also a concern in tattoos causing infections that can affect your skin forever. These articles all speak about the same topic and are in agreement with each other and my opinion. In all three articles they agree that tattoos should be accepted in the workplace. And in the articles, they all list different valid reasons. In my scenario Sarah, the girl with the religious visible tattoos is also very qualified for the job but her tattoos were on her wrist so during the job in human resources she would be working with a lot of people and it would be exposed every day. Just like in the articles they bring up the issue of what job could having a visible tattoo not be accepted in. Is having a job with the public and having a visible tattoo impossible? Just like in the article â€Å"Tattoos in the Workplace: Whats an Employer to Do?† they bring up someone not being accepted for a job based on their religious tattoos religious discrimination. Society has changed its perception on tattoos and how it doesn’t relate to your job. In the article â€Å"Tattoos Gain More Visibility† the main subject is how in the society we live in today; more people are getting tattoos in visible places like the neck and hands. In the article, â€Å"Necks and hands, said Joshua Lord, an owner of East Side Ink on Manhattan’s Lower East Side, were the last taboo.† speaking about how now people are getting tattoos in these places compared to years ago. â€Å"â€Å"But recently I’ve done them for doctors and funeral directors and teachers, and a lot of hairdressers,† who use hand tattoos as conversation starters, he said.† this shows how tattoos can be used as advertisement or a means of conversation. This article argues on my side of view. It like the other two proves how tattoos have no relation with the good quality job a person is able to do. The article also talks about the popularity of tattoos now compared to before. What may concern some old school thinkers is that visible tattoos may be here to stay. Speaking from someone with no tattoos, I’m excited to get my first one. The articles â€Å"Tattoos Gain More Visibility†, â€Å"Tattoos in the Workplace: Whats an Employer to Do?† and The Relationship Between Body Modification and GPA. back up my claim that tattoos should be accepted in the workplace. It is discrimination to judge someone’s fit for a job based on body modifications. Having a tattoo is just one aspect of a person and having a tattoo shouldn’t be held against them. There are certain situations  where someone might have a racist or controversial tattoo which might make them working in the public impossible because of customers complaining about their tattoos. If the tattoo is not disrespectful to anyone then there shouldn’t be a problem. After reading this article I have a stance on how I feel about tattoos. In some ways tattoos can get in t he way of you getting a job and that isn’t morally right. My scenario was about a girl would didn’t get a job she was qualified for. It wasn’t stated if it was because of her religious tattoos or not. After my opinion on tattoos not being relevant, do you think Sarah didn’t get the job because of her tattoos or maybe a unknown reason?

Resource Based Strategies used by Coca Cola

Resource Based Strategies used by Coca Cola Established in 1944, The Coca Cola Company (Coke) is based out of Atlanta, Georgia and produces Coca Cola, an aerated soft drink. It was originally developed by John Pemberton as a patent medicine in the late 19th century and bought out by Asa Friggs Candler a businessman with astute marketing tactics. John Pemberton formulated the Coca Cola recipe at the Eagle Drug and Chemical Company in Columbus, Georgia as a coca wine called Pembertons French Wine Coca. The CCC produces a concentrate which is sold to licensed Coca Cola bottlers all over the world. These bottlers have exclusive contracts with the CCC and produce the final product in cans and bottles from the concentrate by mixing it with filtered water and sweeteners. The product is then sold, distributed and merchandised to Coca Cola retailers and vending machines. The company also sells the concentrate for soda fountains to food service distributers and restaurants. Coke was first sold in bottles in 1894 while the cans of Coke were first sold in 1955. Coca Cola attempted to change the formula of the concentrate and merchandized it as New Coke. Follow-up taste tests disclosed that most of the consumers favored the taste of New Coke to both Pepsi and Coke but the same was not accepted by the public leading to a backlash. We will be studying this aspect of the company in this report. Pepsi is the major competitor and usually second to Coke in sales, but it outsells Coke in some markets. Coca-Colas advertising has significantly affected American culture. In 2006, Coca-Cola introduced My Coke Rewards, a customer loyalty campaign, where consumers could earn points by entering codes from packages of Coca-Cola products in their websites. Core Competencies Firms are repositories of capabilities as determined by the social knowledge structured by organizing principles. (Kogut, Zander) New knowledge can be created on the basis of combinative capabilities of the firm. Core competencieds of a firm can be firm specific and those that are in public domain (Belcher, Hassard Procter 1996). These can be applied into a core competency grid which consists of all possible meanings of core competencies with respect to a firm. It involves product, process and administrative competencies. Coca Cola has its product competencies in its brand name and the distinct taste that Coke offered. Coca Cola has become an indispensible component of the American culture. The companys brand name and popularity and identity all over the world are what make it saleable to all types of individuals. It is able to create products that taste goods and is liked by many people. However, in case of New Coke, the new product in itself was an attack on the Coke brand name and hence not accepted by the product. Coke has firm specific competencies as its model of licensed bottlers and a secret concentrate have not been successfully imitated by the competitors. The company makes use of a formula for their product that is top secret and it helps them achieve uniqueness in its industry. According to this view, firm-specific core competencies evolve only when there is a desire by the company or the customers to develop them. (Duarte Snyder 2003). The company makes use of a formula for their product that is top secret and it helps them achieve uniqueness in its industry. The next core competency is the administrative competency. The public domain competencies are a part of the human category of administrative competencies and can be well-defined procedures for administrative activities, for instance organizational structure, administrative capabilities etc. (Deal Kennedy 2000). Coke has a well organized organization structure which gives it administrative competency. It ensures that the company performs well and achieves its targets. The total core competencies of Coca Cola can be summarized as strong brand value, franchise network, cost controls, distribution network and administrative control. Therefore, the core competency of Coca-Cola can be shown in a grid as follows: Reference: Strategic management and core competencies, Anders Drejer Resources and Capabilities The figure below shows the method Coke uses to interface between strategy and firm. We can see that they are moving from emphasis on the Environment Strategy to a Firm Strategy. With regards to the decisions made by Coke, the following are the two notable points: Internal resources and capabilities are used for formulating strategy rather than external market focus The primary source of superior profitability is competitive advantage rather than industry attractiveness The figure below shows the process through which Coke links its resource, capability and competitive advantage. The organizational capabilities in order to implement its strategy and attain competitive advantage are also given below. Coke follows a strategy of leveraging its brand building capabilities to attract and retain consumers for its products. Thus, the competitive advantage of Coke is its Brand. The organizational capabilities of Coke in each functional area can listed be as follows: FUNCTIONAL AREA CAPABILITY Corporate Function Multidivisional Coordination International Management Financial Control Management Information Developed, Formal Vertical and Horizontal Structure Research Development Market Research Operations Supplier Relationship Product Design Suited to consume needs Marketing Brand management Reputation for Quality Market Trends Sales Distribution Speed of Distribution Effective Sales Promotion and Execution Organization Culture, Structure and Human Resources Coca-Colas HR policy follows think globally and act locally. Thus, Coca-Cola is a multi-local company. Although Coca-Colas headquarters is in Atlanta, Georgia, USA, it is more than U.S. company with some operations overseas. Nearly 80% of the companys operating income comes from its businesses outside the United States and it operates in over 195 countries worldwide. Coca-Cola manages them through 25 operating divisions making up six regional groups: North America, the European Union, the Pacific region, the Northeast Europe/Middle East (NEME) group, Africa and Latin America. Each group has a president, accountable for the businesses in his area. Each business has its own unique qualities and can stand on its own, but has the advantage of being in a group. The common element in Coca-Cola is its ability to make each location different, and allow it to conduct its business in the way that is appropriate for the local market. The culture is comprised of diversity and this allows the global HR to maintain the link between businesses and the corporation. Another support tool for HR in Coca-Cola is the HR development committee which was used nearly 10 years ago within the finance division with every functional area of the company now having one. The role of the committee is to identify talent within the function and then develop the talent to reach its potential and conduct talent assessments. Coca-Cola has also globally developed work place rights principles and a work place safety policy in order to provide safe and healthy working environment. The 92,800 suppliers to Coke around the world also have to practice these guiding principles. The vision that Coca-Cola has for its employees is Be a great place to work where people are inspired to be the best they can be. The values of Coke, which are guidelines for he action of its employees, can be as follows: Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, its up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do, we do well Coca-Cola adopts the process of role culture, i.e. where all employees have a defined job to carry out and is normally split into a number of functions across hierarchy. Role culture is best applied in a hierarchy organizational structure in a large company and works well the roles of every employee have been pre-determined and they are in line with regulations and policies of the company. For example, Coca Cola has divided itself into various functions like accounts, marketing etc. There is also hierarchical ordering of office like are marketing director, brand managers, sales operatives etc. This type of culture is logical rational. Coke has also invested resources in the development of formal programmes designed to promote mentoring relationships as part of their human resource development strategy. They believe that this will help them build a competitive advantage through their employees and to create a high-performing organization. But the challenge is to maximize and/or optimize HRDs contribution to business success. Coca-Cola uses the technique of mentoring and coaching to develop their employees. Mentoring is the process of building a formal relationship where the mentor is an experienced and higher designated employee who is likely from a different department and thus no reporting relationship is involved. Mentoring helps the mentee understand the organization and their role and also helps him to learn about the culture, mission and context of how things get done. The advantages of mentoring programmes are that the mentee adopts the work culture of the organization better, increases performance, has incr eased commitment to the organization, increased job satisfaction, low-cost but highly relevant learning, and better cross-functional knowledge. Coaching is an interaction that is used for the purpose of developing performance and provides goals, techniques, practice and feedback. The purpose of coaching is to help an employee increase his competence and the probability of success. Coaching can occur downwards, upwards or laterally in the hierarchy. Coca-Cola Foods identifies five different types of coaching: modeling, instructing, enhancing performance, problem solving and inspiration, and support. Coca Cola Value Chain Analysis The value chain model, developed by Porter, is used to segregate a firm into its strategically relevant value generating activities in order to understand the behavior of costs and the existing and potential sources of differentiation. It is a systematic way of examining all the activities a firm performs and how they interact so to analyze the sources of competitive advantage. The value chain of the non-alcoholic beverage industry (in which the Coca Cola Company lies) contains five major activities. These activities include inbound logistics (suppliers), operations, outbound logistics (buyers/ customers), marketing and sales, and service. The value chain analysis of Coca Cola Company is shown below Figure: Porters Value Chain Analysis Inbound Logistics The Suppliers The suppliers of Coca-Cola include Ogilvy and Mather, Jones Lang LaSalle, Spherion, IBM, IMI Cornelius, and Prudential. The above companies supply to Coca Cola materials like ingredients, packaging, machinery, software etc. The Standards Coca-Cola has put certain regulations and standards in place which the suppliers (mentioned above) must adhere to. The company has named these guidelines as The Supplier Guiding Principles. Some of the guidelines include Compliance with laws, standards and regulations Freedom of association and collective bargaining Wages and benefits, work hours and overtime, health and safety, environment, etc. The Assessment Coca-Cola continually makes efforts to assess their suppliers by the help of third parties through interviews with contract workers and employers. If the supplier do not adhere to the supplier guiding principles or has any other issues, they are given some amount of time to take corrective measures; if not, Coca-Cola has the right to terminate their contract with these suppliers. Operations The Secret Formula Coca Colas core operation is the concentrate and syrup production. The company supplies this concentrate to the bottlers where the production of cola happens. Other activities that impacts Coca Colas business occurs across the value chain through systems distribution networks, bottling operations and sales and marketing activities. The challenges The company addresses the issues by cohesively working with their partners (bottlers, suppliers etc.) to reduce the overall effects at each level of the manufacturing process. They look at the problem from a holistic view by understanding the overall environmental impact of their business through the entire lifecycle of their products ranging from raw material procurement to the production, delivery, sales and marketing of the product. Outbound Logistics The Distribution System Coca Cola has the worlds largest distribution system. They operate in over 800 plants around the world. They operate in more than 200 different geographic locations and market more than 2,400 beverage products. They have distribution reach varying from hypermarkets such as Wal-Mart, fast food restaurants such as McDonalds to small Kirana stores in rural parts of India. The Bottling Partners Coca Cola has more than 300 bottling partners. These partners range from small family owned operations to publicly traded businesses. In order to work cohesively and meet the need of all their customers, Coca Cola has implemented the Coca Cola System in which they work together with their partners and develop strategies to benefit the full ecosystem. Sales and Marketing The Marketing Strategy Coca Cola is primarily a marketing company. They market more than 2,400 products to the consumers. They market worlds top four (by sales) beverage drink brands. Creativity is a vital strategy for Coca Cola. They work hard on their marketing strategy in order to deepen their brand connection with their customers. As a result, innovation plays a very important role in the company. Their marketing strategy is directly linked to the consumer ranging from advertising, to point of sale, to ultimately usage of a Coca Cola drink. They apply innovation is every dimension of the supply chain which includes new product development, increasing brand equity, packaging and designing various new advertising campaigns. Service Servicing their Customers Activities that maintain and enhance a product value include customer support, training and development, installation and maintenance. Coca Colas customers range from large international retailers like McDonalds, KFC and restaurants to smaller independent businesses and vendors like Kirana and regional stores. They provide customized services tailored to meet their customers needs. Servicing their Partners Coca Cola also supports their retailers by enabling them with the necessary training to help their businesses become more profitable and effective. They have set up Customer Development and Training Centers which are available to more than 21,000 independent retailers. They provide free training to the retailers in areas such as marketing, finance, operations, general management and customer service. Launch of New Coke The Number One position of Coke was endangered by the time Roberto Goizueta became chairman in 1981. Hit by competition from Pepsi, Coca-Cola launched a sweeter version of Coke by replacing its old formula in 1985. This was called the New Coke. Pepsi had launched a Pepsi Challenge, a series of taste tests which highlighted that Coca Cola could be easily defeated with respect to taste. Coca-Cola spent $4 million on market research. According to the research, it was concluded that Coke drinkers were more likely to shift from Coke to Pepsi or any other brand if it was available in the store, while most Pepsi drinkers strongly preferred Pepsi. The research suggested that the tangy and acidic formula was felt to be harsh by the younger generation. The decision to change their formula and pull the old Coke off the market came about because taste tests showed a distinct preference for the new formula. The new formula was slightly smoother with a sweeter variation and lesser tang. Coca Cola was already successful with launching Diet Coke. Hence, this time they focused more on the product rather than the demographics with the market inclining towards sweeter drinks. Coca Cola had to scrap the Original Coca Cola and introduce New Coke in its place as two competing products couldnt have been shelved at the same time. New Coke was finally introduced with the tagline The Best Just Got Better. The early response to the change was positive and the companys stock jumped with the announcement. The market research showed that 80% of America was aware of the New Coke within 48 hours. The sales rose by 8% for the same period last year. However, Coke faced a lot of problems during rollout. Pepsi took advantage of the busy Coke officials and used Print Media to declare themselves as the winner of Cola wars, thus undermining the PR and publicity activities for New Coke. This induced a sense of doubt and thus hampered the image of New Coke in front of media and public in general. The company feared boycotts from its customers and bottlers and the talks about reintroducing the old formula had already begun. Coke had been established in the Americans culture and became a fundamental part of their identity, and the change was not accepted well by the public. The customers refused to buy New Coke. Their protests, Coke came to realize, were over the very idea of changing the drink which had been embedded into their tradition rather than the sweeter taste into which it had been changed to. The company now feared boycotts from its consumers and its bottlers. The talks about reintroducing the old formula had already started by this time. The Turnaround and Aftermath Soon after the feared boycotts from its customers, Coca-Cola executives announced the return of the original coke in just less than three months after the new Cokes introduction. The company continued with the production of new Coke and named the old product Coca-Cola Classic, more commonly Coke Classic and later just Classic Coke. Many who tasted the hastily reintroduced formula were not convinced that the first batches really were the same formula that had supposedly been retired that spring. This is, in fact, partially true because Coca-Cola Classic differed from the original formula as all bottlers were using high fructose corn syrup instead of cane sugar. The company found out that the time, money and skill that was spent into consumer research on the new Coca-Cola could not reveal the deep and abiding emotional attachment to original Coca-Cola felt by so many of its customer. At first it looked as if Cokes worst fears had come to pass as Pepsi pulled into the lead, running yet another ad teasing Coke by suggesting that the whole thing was very confusing and consumers should just stick with Pepsi. But by the end of the year, Coke Classic was substantially outselling both New Coke and Pepsi, putting the company back into the number-one position it has enjoyed ever since. New Coke, by contrast, had dwindled to a mere three percent in market share. Coke spent a considerable amount of time trying to figure out where it had made a mistake, ultimately concluding that it had underestimated the public impact of the portion of the customer base that would be alienated by the switch. This narrative would not emerge for several years afterward, however, and in the meantime the public simply concluded that the company had, as Keough suggested, failed to consider the publics attachment to the idea of what Cokes old formula represented. Innovation and new product development The new Coke fiasco exposed two major issues with the Core activities of the company. The company did not understand its own brand The company did not understand its consumer decision making process The companys key asset as well as core competency was brand building. However this episode showed the understanding of the brand as a part of American culture was lacking. The episode although showed the company the attachment to the brand and showed the value of the brand hence this helped them understand their resources. The company did not understand the decision making process of the consumer as the consumer is affected by the brand and if blindfolded and made to sip the product the effect of the brand is not present. This episode showed the company that the brand cannot be separated from the product. This also changed their methods of market research which included both branded and unbranded tests. We shall analyze the innovation process as this is one of the key aspects of the whole issue. The method of market research prior to the New Coke was based on 3 processes: Taste tests: The blind taste tests were overwhelmingly positive; it showed that the new taste was better than old Coke and Pepsi. Focus groups: This was a key indicator and if this was followed then the issue could have been avoided. In the Focus groups, most participants said that it would take some getting used to. 10-12% was very angry and alienated at the change. This should have been explored. Surveys: These were given the highest weightage, as with most surveys they very positive in convincing the new management. There was a clear need to improve the new product development as well as the innovation process. Victor Behrmann, the head of the groups proficiency center Eurasia, Europe, and Africa, revamped the new product development process by two methods, He set up innovation centers in 108 countries, these countries accounted for more than 40% of the revenue of the Coca Cola Company. The center in Brussels is an example of such innovation centers. The Brussels innovation center belongs to the system of global innovation centers. The centers undertakings include: Development of product innovation Packaging Marketing and sales tools Quality control. It is responsible for producing more than 500 innovations a year. The portfolio worked on includes: sports drinks juice and juice drinks coffee water flavored water energy drinks teas carbonated soft drinks (CSDs) Syrups and milk-based products Some of the examples of innovations that have emerged from the innovation center are re-sealable canned beverages that are on-the-go and Point of Purchase cooler solutions. The second major change was the introduction of the stage gate model. The stage gate is called so because a stage is a particular phase of work and a gate is a decision making point. Every stage is followed by the gate which is a go/no-go decision. The gate opens and allows the project to move to the next stage. The gates are also used for quality control in a project. The different options at a gate are: Returning to the same stage (improvement); Termination Suspension; Proceeding (positive decision) Behrmann stressed that speed and efficiency are vital in the stage-gate process. The stage gate process requires additional roles or Human Resources to be available to run the process. The Human Resources required and their tasks are: We have analyzed the stage gate model of the Coca Cola Company which was worked upon by one of our members and we have classified some of the activities and stages of the model. Stage Gate Model It is a more structured decision making process and would involve a lot more people than the old methodology. Hence more decision makers, one of whom could have raised a doubt and sent the project back into the stage for further brand research. The highlighted part of the stage gate diagram shows where this most likely would have happened. There are branded and unbranded taste tests and the branded taste test would have brought out a reaction which would have been checked at the gate hence this would have been prevented. Stage Gate in practical Use A real-life example of the product development process: ILKO International project.

Immigrants :: essays research papers

The first glimpse of the Statue of Liberty was an emotional experience remembered for life for the immigrants approaching New York Harbor. Engraved on the base of the Statue of Liberty are the words from Emma Lazarus's poem, "Give me your tired, your poor, your huddled masses yearning to breathe free." The French sculptor, Frederic-Auguste Bartholdi, designed the statue. It was intended as a monument to the freedom found lacking in his own country of France. Bartholdi said, "I will try to glorify the Republic and Liberty over there, in the hope that someday I will find it again here." Bartholdi used his own mother as the model for the statue and devoted 21 years of his life to the making of the monument. Gustave Eiffel, who later designed the Eiffel Tower, designed the frame. The Statue of Liberty was a gift from the French commemorating the American Revolution. President Grover Cleveland made the statue public on October 28, 1886. Previously, the statue had been a fixture in Paris before it was brought to Bedloe's Island, now known as Liberty Island. In 1986 the statue underwent extensive restoration at a cost of $69.8 million dollars. A new gold torch was added replacing the corroded original (the original is on display in the main lobby). The torch was coated with 24-carat gold leaf. The Statue of Liberty is recognized as a symbol of freedom throughout the world. When immigrants from Southern Italy came to New York, they found themselves in "dumbbell" apartments. These apartments were so close together that no sunlight ever reached the lower windows or back yards. During the late 1800s over 40,000 people were crowded into this small 17-block area. Diseases, such as tuberculosis, were a part of daily life. Even with these hardships, the residents of Little Italy built a lively and colorful community with the sights, sounds, and flavors of their homeland. The Italian population of New York City's "Little Italy" has dwindled to fewer than 5,000 residents. Chinatown has expanded and replaced many of the original "Little Italy" neighborhoods. The Feast of San Gennaro (Fiesta di San Gennaro) is the most exciting annual event in the neighborhood, beginning on September 19th and continuing for nine days. During this celebration, Mulberry Street is renamed Via San Gennaro and the shrines and relics of this saint are paraded through the streets. The crowds enjoy Italian foods of all types, as well as other ethnic dishes, and there is much singing and dancing.

Singing in the Rain Essay -- essays research papers

The hit musical "Singin' in the Rain" may possibly be one of if not the greatest musicals of all time. With it's tale of the film world of the mid 1920's and its creative underlining love story between Don Lockwood (Gene Kelly) and Kathy Selden (Debbie Reynolds), it provokes the interest of someone who would not generally be attracted to a musical. It is a classic masterpiece that set the standards that musical films of today will be judged by. It is a classic performance by the great Gene Kelly and displays outstanding performances by Debbie Reynolds and Donald O'Connor. As well as starring in this brilliant movie, Gene Kelly teams up with Stanley Donen to make their mark in film history. In my opinion, what set the stage for the level of entertainment that this movie contains is the opening scene. The opening scene set the role of sarcasm in the movie and gave the movie an immediate sense of humor. Four individual parts of movie making come together in this film to create a dynamic opening sequence. The basic principles of sound, editing, mise en scene, and cinematography collectively give this opening sequence a memorable quality that is without match. The opening of Singin' in the Rain takes place at the opening of the new movie "The Royal Rascal" starring Don Lockwood and Lena Lamont. There are famous people all around and their fans are loving every second of it. The fans' faces are full of joy and awe as their favorite actors and actresses enter the large building that will soon be showing the new movie. Soon, the two people that everyone in Hollywood is dying to see, appear in their stretched Rolls Royce and bring the crowd to its feet. As Lockwood and Lamont exit their luxurious ride they are received lovingly by everyone. They walk to the front of the building and are introduced to the crowd. Then the question is posed to Mr. Lockwood, "How did it all begin?" The answering of this question is what my paper will explain. I will attempt to break down the opening scene and show how it all started. By using tools of film such as sound, editing, mise en scene, and cinematography, this paper will show how the scene was made as well. Mise en scene played an important role in this movie as with any other movie. The properties of mise en scene were fully effective in the beginning flashback scene. At the beginning of Don Lockw... ...nd that the superimposed duo were taken from. They proceed to dance for a couple of minutes and when they are finished there is no reaction. There is a cut and we see a point-of-view shot in terms of Don and Cosmo to see that the audience is booing. This is the last scene before they actually get to Hollywood. Singin' in the Rain is the musical that all other musicals should be judged by. It tells a story that only others had dreamed of telling. Donald O'Connor, Debbie Reynolds and the great Gene Kelly help give one of the greatest performances of all times in a musical. With the help of superb editing, sound, mise en scene, and cinematography, this film cannot be topped. The fist scene of the movie creates an atmosphere that helps the viewer know that he/she will enjoy this wonderful classic. Throughout the movie there are surprises and fun that makes this a movie that people will want to watch again and again. Gene Kelly said it best when he said, "Dignity, always dignity." That is what this movie has from beginning to end, dignity. The best thing we could possibly do is forget about our worries and just start Singin' in the Rain. Courtesy of Chew (1995) U. of Maryland

Philosophy Of Composition Essay -- essays research papers fc

Poe’s Composition of the Raven   Ã‚  Ã‚  Ã‚  Ã‚  Edgar Allen Poe describes in great detail, his poem â€Å"The Raven†, in The Philosophy of Composition. Never before had I been able to read a poet describe in his own philosophy of making a poem. Poe goes in deep context and meaning to how he derives the story line to his poem. He explains what significance the raven plays in the poem and the beauty of his intent in the poem. Poe, first thought of an impression or effect he would like to suppress upon the reader. In this case, he chose beauty as the sole intent of his poem. Second he wanted to find a tone, which would express his view of beauty throughout the poem. His choice of tone was sadness because he believed beauty â€Å"excites the sensitive soul to tears† (1575). He also wanted...

Isis power rating

The Islamic State of Iraq and the Eleven (SOIL) also translated as the Islamic State of Iraq and Syria or al sham (ISIS) and known In Arabic by the acronym Dates is an anta- Shell's unrecognized Islamic state In Iraq and Syria. Being unrecognized by the international community, it is difficult to accurately classify the organization/state and therefore difficult to rate in terms of power. L However, ISIS itself claims sovereignty and statehood and has proven that it is capable of forming a government and managing the territory it controls.Assuming that ISIS is a state in the international community It would be classified as a pre-modern state, unable to malignant complete self-sufficiency with power mainly In the form of hard military and law enforcement. It lacks Diplomacy and more subtle means of population control. 2 In relation to its neighbors, ISIS remains a powerful suitor to claim the territory and a substantial military power, but also uses smart powerful negotiations with m any groups and states in their location.In a power rating out of 10, ISIS can muster a 6 among the world, due not only to its surprising military success but its potential for economic prosperity. While It contains a great deal of industry and Infrastructure allowing maintaining self-sufficiency, the current state Is not responsible for the formation of the aspects or a more modern state. Instead ISIS relies on the backbone of systems set in place by the regimes that ruled over the area before SIS'S rise to power. Therefore ISIS still remains reliant on other states to function and has yet to prove substantial ability to maintain and advance such necessities.Its sources of military power come from a strong and trending Ideology that pulls In supporters room all over the world and gives the state an almost endless supply of man power. The remaining government of Iraq has stated that the state may have over 100,000 troops at its disposal. 3 That is half the amount of nearby Turkey and would put ISIS into the top 25 largest militaries on earth. 4 Another source of power in the area is the natural resources. Bother Syria and Iraq the countries occupied by ISIS has tremendous reserves of oil. Possibly the most sought after natural resource of our time, the occupied area makes pop a large part of the world's OLL reserve. If ISIS establishes Itself as a legitimate state and Is able to capitalize on Its OLL wealth It would also be able to pick up the trade relations that Syria and Iraq already maintained with many major states in the international system. A place where ISIS still lacks is access to the sea. While both Iraq and Syria have coastline and ports, ISIS is unable to maintain control of sea access for extended periods of time.Without substantial sea access the Islamic State could see Itself cut off from much needed resources and restricted to what It can produce within its area of Influence alone. We will be looking at the Instruments of power ISIS has which has seven different categories those being, Diplomatic, Information, Military, Economic, Financial, Intelligence, and Law enforcement. First let's take a look at the areas ISIS controls. First being Iraq. Iraq is a country in the Middle East with a 80 percent being Arab and the other 20 percent being Kurdish.The two major religions in Iraq at this time are Muslim and Christian. 6 The predominate language is Arabic and Kurdish, and the Arab. The two main languages are Arabic and Kurdish, and the top two religions are Muslim and Christianity The country has a population of about 17 million. 8 Now let's talk about their instruments of power. When it comes to diplomacy ISIS really has none. They are not interested in finding a peaceful resolution they Just want to continue their bloody rampage in the Middle East.Although they fore other countries to be diplomatic to find a solution to get rid of ISIS as you can see in this quote from the U. N. â€Å"It called on Member States to take n ational measures to prevent fighters from traveling from their soil to Join the groups. â€Å"9 The next subject is Information his is one of SIS'S strong suits. As a whole their organization is very well informed. They have a very big communication network all over the world giving them up to date information which allows them to be better informed about what's happening around them. The next subject is Military power.This is where ISIS really shines, because they are nothing but a military â€Å"state† if you will everything they do is through their fighting organizations. The only way ISIS has gained any territory is through a violent take over which usually includes widespread fighting and sometimes mass executions. For a terrorist organization they are very well equipped and trained. They are well armed having a large number of small arms. They also have a very large motor pool of vehicle, some new pickup truck as we have seen in many pictures as well as many heavy mili tary vehicles like tanks they capture as they advance their territory.They also have more military type training than most terrorist organization and all these factors are what make them more like a formal military than a band of fighters. Even top U. S. Military officials think so as we can see in this quote, â€Å"They're incredible fighters. ISIS teams in many places use special operations HTTPS,† said the second official, who has considerable combat experience, using the military term for â€Å"tactics, techniques and procedures. † ISIS has accomplished most of its goals through military force.I'm going to combine the next two types of power because they are very similar those being economics and financial power. This is another big area for ISIS which also separates them from normal terrorist groups. ISIS is very well of financially for a couple reasons. One ISIS earns about three million dollars a day from a couple different avenues. The biggest being the sale of oil as we can see in these quotes, â€Å"Their principal source of income is the oil produced by the installations situated in the east of Syria. 10 â€Å"After all, the terrorists sell their crude oil at a bargain price – between 15 and 40 dollars per barrel, compared to an international quotation on the market of about 100 dollars. â€Å"al This shows how organized they are economically. They also make money by collecting taxes in the areas they control as well as through kidnappings of foreign diplomats. The next subject is Intelligence, again as with the information ISIS is very well informed they SE drones to survey their territories and gather info on their enemy's they have scouts as well.Just like a real military they have their own Intel networks which is one reason thy fight so effectively and can take over areas so quickly. The last type of power is Law enforcement; this is very similar to their military power they rule with an iron fist they keep control over their territories by intimidation and if people don't obey they kill them they are truly ruthless. What approach ISIS uses in the international system, might be. They would use hard power because that seems to be art power. ISIS use Smart powers the most when interacting with other nations.I say this because as I mentioned in a previous paper they know how to interact with western nations by acting refined and somewhat civilized but when they interact with its surrounding neighbors they try to appear as violent and blood thirsty as possible. That's why they use Smart power because they have specific tailored designs for each country they deal with. The Islamic State is a certainly controversial and debated institution, but due to its military power and its ability to maintain its land it shows attention to outlast the coalition's waging war against it.While it is currently dependent on the infrastructure of its predecessor states, if it were to become a recognized state the land it wishes to encompass in a caliphate is rich in resources and religious national fervor. It is an easy movement from its current position to modern self-reliant state if they are to win the war. While it is not recognized and currently despised by its surrounding nations it has a power rating of 6 out of 10 due to its impressive military success and its large possibility for economic gain.

Only Christian believers can or should be theologians Essay

Using quotations from at least three written texts (ancient and/or modern), argue the case for or against the view that only Christian believers can or should be theologians Before attempting to answer this question, one must define some principles of the nature of Christian theology. It is obvious that anyone may create a theology based purely on ideas from one’s own imagination, with no boundaries or guidelines to it. Such a theology may be creative, intelligent, and reasonable, but could not be classed as Christian theology. Something must act as a rule and a guard, lest the Christian religion break down into nothing more than dispersed, individual, self-made theologies. Theology in a Christian context must and does find its foundation in Scripture, â€Å"the supreme authority to life and thought† (Vanhoozer 1998, p. 380). Now that the thing that is to be interpreted in the building of Christian theology has been identified as Scripture, one may ask the question of who is able and qualified to interpret it. In 1860, Benjamin Jowett published his essay, â€Å"On the Interpretation of Scripture†. He argued that the Bible should be regarded as any other ancient collections of literature, using tools of literary and historical scholarship. He implied that a critic who stands apart from traditional beliefs and practices is in a better position to find the true meaning of the text, as these traditions had obscured their true meaning. In other words, only those with the right scholarly tools and who were willing to suspend any belief in the text that they may have are able to correctly interpret it (Vanhoozer 1998, pp. 378-379). However, Jowett’s view of interpretation omits the spiritual and the ethical dimensions of Biblical interpretation. Vanhoozer writes: To call the Bible Scripture does not make its warnings or its promises something other than warnings or promises, but rather reorients them to the larger purpose of â€Å"making wise unto salvation†¦ â€Å". (Vanhoozer 1998, p. 380). Jowett’s approach to interpretation requires an objective reading of the text. But can one properly interpret the Scriptures from such a standpoint? To answer this, one must examine the relationship between the reader, the text, the author, and the story. Upon reading, the reader reads the text, and in doing so reconstructs the author in his own imagination, creating an ‘implied author’, and bringing the story to life (actualising the text) from the marks on the written page (Voelz 1995, 1997, pp. 218- 219). Voelz goes on to state that the intended recipient of the text is: †¦a reader of whom the author is conscious, one who may also be called â€Å"implied†. And this implied reader stands in the same relationship to the actual reader as the implied author stands to the actual author; he is, again, a construct, not in the real world, and he is detectable (only) in the text. Who then is a valid interpreter of a text? It is he who conforms to the expectations of the author. It is he who conforms himself to the given text’s assumptions. It is he who becomes the implied reader – and only such a one – of a given text. Which means that an â€Å"objective† reading of a text is not only impossible; it is not to be desired! (Voelz 1995, 1997, p. 219) One can see that what is needed for correct interpretation of Scripture, is a subjective, rather than objective reading of the text. Voelz argues a reader interprets within a community, having developed the beliefs and attitudes of the implied reader, through discussion, experience, and training within that community which understands and appreciates the context of the â€Å"implied reader†. Therefore: A valid interpreter of a text†¦ is that person†¦ who assumes the role â€Å"required† as it were, by a given text – who becomes the reader â€Å"implied† or called for by that very text. And such a one is formed to assume that role by a community, a community which has assumed that role itself. (Voelz 1995, 1997, p. 220) This, however, does not make every Christian community’s interpretation infallible, because humans err; thus different Christian communities often disagree on the interpretation of certain parts of Scripture. But, as the Church is a community within which these documents were produced, received, and preserved, Vanhoozer states: [The] Bible is more likely to be misunderstood by an unbelieving and unaffiliated individual than by a believing and practising member of the church. (Vanhoozer 1998, p. 378) In the case of the New Testament, the books were produced, received, and preserved by the Christian community, and following Voelz’s argument, one has to be within a Christian community, and taught to read Scripture by that community, to be able to correctly interpret the New Testament. The issue of the interpretation of the Old Testament is one that is referred to in the New Testament. Speaking of the reading of Scripture by the Jews: Yes, to this day, whenever Moses is read a veil lies over their hearts. But when one turns to the Lord, the veil is removed. (2 Cor. 3:15-16 ESV) According to Paul’s argument, the Jews do not believe, therefore they cannot, in their unbelieving state, be the â€Å"implied reader† of the Old Testament Scriptures. Apparently, simply being within the Jewish community is insufficient to correctly interpret these Scriptures, as more than a simple, straightforward understanding of the Hebrew text is needed. Luke 24:45 ESV reads, concerning Jesus and his disciples, â€Å"Then he opened their minds to understand the Scriptures.† Minds must be opened, veils taken away. The Christian community must teach readers to interpret even the Old Testament books. Only within the Christian community can one’s mind be changed in the proper way (Voelz 1995, 1997, p. 226). The reason for this is clear from the New Testament’s claims regarding the Christocentricity of all Scripture, Old and New Testaments: You search the Scriptures because you think that in them you have eternal life; and it is they that bear witness about me†¦ (Jn. 5:39 ESV. Cf. Mt. 2:4-6, 14-15; 1 Cor. 10:11, 15:3-4; 2 Cor. 1:20; Heb. 9:11-12; 1 Pet. 1:10-12) In order to be within the Christian community, one must adhere to and confess its creeds. Voelz writes: Therefore, to adhere to the creeds gives one an orientation to the books of the NT†¦. which is â€Å"congenial† to them and which†¦ allows/enables one to interpret them in accordance with their intention†¦ [Adherence] to the creeds enables one to â€Å"matrix† the signifiers and meanings of a text for interpretation and then to interpret that matrix in a way which is â€Å"congenial† to the text, for the creeds are of one piece with that text and provide, as it were, the interpretive â€Å"key,†Ã¢â‚¬ ¦Ã¢â‚¬ determinative for the meaning of the complex signifiers under construction†Ã¢â‚¬ ¦ [The] creeds help to determine which readings of Scripture are the apostolic/Christian readings which may legitimately be drawn from them. (Voelz 1995, 1997, p. 222) It was precisely the misuse of Scripture by heretics, which caused the early Church father, Tertullian, to write regarding them: [We] oppose to them this step above all others, of not admitting them to any discussion of the Scriptures. If in these lie their resources, before they can use them, it ought to be clearly seen to whom belongs the possession of the Scriptures, that none may be admitted to the use thereof who has no title at all to the privilege. (Roberts & Donaldson 1994, 1995, Vol. 1 p.250 -Chapter XV of On Prescription Against Heretics. See also: chapters XVI, XVII, XVIII, XIX pp. 250-252) Tertullian’s belief was that the Scriptures were the property of the Christian Church alone, and not to be handled by those outside of it. Irenaeus, Bishop of Lyons, against the Valentinians, wrote: [They] endeavour to adapt with an air of probability to their own peculiar assertions the parables of the Lord, the sayings of the prophets, and the words of the apostles, in order that their scheme may not seem altogether without support. In doing so, however, they disregard the order and the connection of the Scriptures, and so far as in them lies, dismember and destroy the truth. By transferring passages, and dressing them up anew, and making one thing out of another, they succeed in deluding many through their wicked art in adapting the oracles of the Lord to their opinions. (Roberts & Donaldson 1994, 1995, Vol. 3. p. 326 -Chapter VIII of Against Heresies) In conclusion, there seem to be many problems opposing the idea of those outside of the Christian Church being theologians, not least the question of motive, as the early Church fathers addressed. For these reasons, I believe that theology is a matter only for those within the Church. Bibliography * Roberts, A. & Donaldson J. (Editors); 1994, 1995; Ante-Nicene Fathers; Peabody, Massachusetts; Hendrickson Publishers, Inc. * Vanhoozer, K. 1998; Is There a Meaning in This Text?; Leicester; Apollos/IVP. * Voelz, J. 1995, 1997; What Does This Mean?: Principles of Biblical Interpretation in the Post-Modern World; St. Louis, Missouri; Concordia Publishing House. * The Holy Bible – English Standard Version; 2001, 2002; Wheaton, Illinois; Crossway Bibles

“Relic” By Ted Hughes Essay

Although nature may be seen as a beautiful way in which different living creatures coexist, Ted Hughes however sees this differently. In the poem Relic he writes about how the creatures in the sea use each other as a means to their end. In this poem, the persona has found a jawbone on the sea shore amongst other bones of dead sea creatures. This sends the persona in deep thought and is made to wonder where it has come from and what it passed from. These predators that live in the â€Å"deeps† have to live from eating other creatures in order to survive. This is seen in the phrase, â€Å"camaraderie does not hold†. These creatures that feed on others in order to ensure their survival however are eaten by other creatures and where before they were victimisers, they have now fallen victim to others. The sea is portrayed as a continuous cycle where life is halted by death and this can be seen by the action of the jawbone to â€Å"continue the beginning†. The idea that life is recycled is also evoked through the use of the long endless lines. These extended lines keep the poem flowing in the sense of a cycle and also in rhythm. Another way, in which the idea of continuity is highlighted, is the fact that this poem evolves the whole cycle in one stanza. The rhythm in this poem is not achieved through a fixed meter, but by repetition. This is also done by the extensive use of monosyllabic words which increases the pace of the poem. The alliteration in â€Å"broken by the breakers† and the use of consonance help the reader to visualise the atmosphere at the beach were the jawbone was found, that is hearing the waves splashing with words like â€Å"flip† and â€Å"gnawn†. The tone exposes the fact that the sea is not a friendly place to be in and even the creatures that prey on other creatures, therefore are on top of the food chain, also become â€Å"Jaws eat and are finished and the jawbone comes to the beach† as they also become part of this recycling process. â€Å"Time in the sea eats its tail† and â€Å"indigestibles† are thrown away. Whatever the sea can’t make use of is disposed of which is an efficient way to help the other sea creatures to survive. The bones become a reminder of an animal which has served its purpose in the sea.

Tilting Windmills: Sanex Tries to Conquer Europe

Course: Marketing Management Case Study: â€Å"Tilting Windmills – Sanex Tries to Conquer Europe 1st Question: What were the reasons for the success of Sanex in Spain? The product Sanex, or moreover the Sanex concept, became a success in Spain because the company responsible for it, CVL, and it’s local President, Mr. Martin Munoz, carried out one of the first rules of Marketing: they invented a Consumer’s need and provided the right answer for it. Mr. Munoz was able to find a gap in the Household and Personal Care (HPC) Market, and namely in the Bath & Shower Products Market, where we could only find, in the mid 1980’s, 2 types of products: Cosmetics and Pharmaceuticals. After studying this market along with his management team, Mr. Munoz realized that the first ones were perceived as lower end products, abrasive (sometimes giving rashes to its users) and with strong scents, only suitable for cleaning one’s body and not offering additional properties. The second ones were perceived by costumers as being suitable for almost medicinal purposes only, with no day-to-day applicability. Pharmaceuticals were not appealing to the mass consumer, namely because they had no perfume in its composition, besides being rather more expensive than their counterpart ones. We could find Cosmetics in supermarket chains and Pharmaceuticals in pharmacies. In this way, we can say that Cosmetics and Pharmaceuticals divided the Bath & Shower Products Market, but in fact these were 2 completely different segments of the Market, with totally different approaches and Marketing Mix, being it in terms of Product, Price, Placement or Publicity. Accordingly, Mr. Munoz realized that there was a huge gap in the Market and thus started developing a product that should position itself between Cosmetics and Pharmaceuticals: it should be cleansing as Cosmetics were, but slightly milder, and should offer a protection side as the Pharmaceuticals did. It should embrace the best of those 2 opposite worlds, but should be aimed at the mass consumer market. The result was the creation of Sanex and of a whole new category in the Body Care Market: Dermo-Protectors. The team readily started to develop and fine tune the Marketing Mix of Sanex. 1 Concerning the product in itself, they chose it to be white in order to differentiate itself from cosmetics (colorful) and pharmaceuticals (transparent). Sanex should also be soft and slightly perfumed. Cosmetics had strong perfumes and pharmaceuticals were odorless. Sanex should produce more foam lather than pharmaceuticals, but less than cosmetics. Sanex would ultimately have to provide a day-to-day cleansing function but also a protective effect to ones skin, thus contributing for it to be healthy. A great deal of concern was also taken into account concerning the packaging of the product. In terms of pricing, and regarding the positioning of the product, Sanex should be proposed at a premium price, closely linked with the highest price of its cosmetic counterpart so that it could be reachable by mass consumers. This was considered to be the right price. Another important aspect concerning its large scale availability was distribution, and Sanex was thought out to be available in supermarket chains and retail outlets. Lastly, a great deal of importance was given to the communication aspect. Being a whole new product, produced by a company that was in this market for the first time, Mr. Munoz realized that awareness of the product would be very important so he asked for an advertising campaign that should be adroit and credible, able to convey the message that using Sanex would not only result in a clean skin but also in an healthy skin. This was the Sanex concept. A whole new different concept. With the correct Marketing Mix, Sanex was launched in Spain in 1985 and became a winner almost instantly. Followers appeared with â€Å"substitute† products beginning in 1986, but Mr. Munoz used its 1st mover advantage and continued investment of revenue in strong advertising support, year after year, to ultimately achieve a Share of Voice of 37% in 1990 and continued leading market share throughout those years. 2 2nd Question: Do you think the reasons for success and the strategies used in Spain can migrate to other countries? Being a concept that didn’t exist in many other countries, Sanex had all odds in favor in order to replicate the success it had in Spain in other countries. That way, the reasons for success were all there. In fact, Mr. Munoz was invited by Sara Lee/DE headquarters, the mother company of CVL, based in the Netherlands, to roll out Sanex throughout Europe as a coordinator. Mr. Munoz’s firm beliefs were that the objectives, product policy and marketing policy of introducing Sanex should be identical for all the countries, and replicated exactly as done in Spain. Initially the different subsidiaries in countries such as Denmark, the Netherlands, France, Belgium, UK and Greece were quite unfavorable, namely due to the name of the brand and product characteristics. In the Netherlands, France and Denmark, management’s disbelief was confirmed by initial market research and local product testing that presented dismal results. However, in time, Sanex proved to be a success in all this markets and the way it got there was by implementing the same strategy and keeping the same product name and identity, as defined by Mr. Munoz. The only country where Sanex failed was in the UK, apparently because it was the only one where local management distorted the original product by changing the product’s name (from Sanex to Sante) and the market strategies accordingly. This way, it appears that Sanex could become a global brand and its marketing mix could be implemented in different countries, with minor adaptations, as illustrated by the stated above. I think this is particularly true in countries such as those in the EU where there is a convergence in terms of buying power, people’s interests/concerns, market structure and distribution channels. Last but not least, if nothing else, the uniqueness of the product/brand/concept should allow it to cut across borders and be managed as a whole.